ONE Championship Officially Launch ONE Esports
In the last few hours, ONE Championship CEO Chatri Sityodtong, has taken to Facebook to announce the official launch of ONE Esports.
Last November, Sityodtong made the announcement that ONE would be entering the world of Epsorts (which is for those that don’t know, is a form of competition using video games) in 2019.
The new ONE Championship signing at the time, Demetrious “Mighty Mouse” Johnson, was named the Chief Brand Ambassador. As a hardcore gamer and Twitch streamer, it is Johnson’s role to help to serve as a bridge between the two worlds of mixed martial arts and Esports.
While officially announcing the launch of ONE Esports, Sityodtong also revealed Carlos Alimurung as CEO of ONE Esports. Who had this to say about ONE Esports:
“The opportunity to build a multibillion dollar esports business in Asia is a once-in-a-lifetime opportunity. ONE’s DNA is about celebrating inspirational stories and heroes, which will be instrumental in enriching the region’s entire esports ecosystem of amateurs, pro players, game developers, leagues, organisers, country agencies, and brands. The team is very strong, and I’m excited to incorporate their ideas and energy to execute our strategy.”
Whilst Shuntaro Tanaka, the Director of Dentsu Content Business Design Center, stated:
“We are grateful to be part of the powerful global momentum behind ONE Championship. We intend to leverage our entire Dentsu and Dentsu Aegis network to realise sales and business opportunities for ONE Esports, and make a historic step in the growing esports market in Asia together.”
What do you think of ONE Championship’s latest announcement?